Harley had a 23.7% share of the motorcycle industry in 2004, second only to Honda at 27.4%. From 2002 to 2006, ownership by females has risen 2%. The number of bikes shipped to dealers in the US alone has risen from 212,000 in 2002 to 273,000 in 2006 (2007 information is unavailable as of this date). Internationally, Harley has shipped over 349,000 bikes to dealers in 2006 alone! Out of 543,000 bikes registered in the US for 2006, 268,400 of those were Harleys. That is a market share of 49.4% for 2006.
Reference:
Retrieved January, 16 2008 from the website http://investor.harley-davidson.com/demographics.cfm?locale=en_US&bmLocale=en_US
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